Web design for solicitors
Law firm website design for UK solicitors
Most law firm websites are built from templates designed for American attorneys. We design sites for solicitors in England and Wales, where the SRA decides part of what the website must say and the client decides the rest.
Book a CallSomebody looking for a solicitor is usually dealing with something stressful: buying a home, losing a job, sorting out a parent's estate, facing a charge or a dispute. They often search on a phone, look at three or four firms, and contact the one that makes them feel understood and tells them plainly what will happen and roughly what it will cost. Long paragraphs about heritage and excellence rarely win that comparison. A page that names their problem, explains the process in ordinary words and offers an easy next step usually does.
In England and Wales a solicitor's website is also partly a regulatory document. The SRA Transparency Rules require price and service information for certain services, complaints information for every firm, and the SRA's digital badge on the site. Most of the law firm design advice that ranks in Google is written for the US market and never mentions any of this. NewGenTech is a London-registered agency that works only with regulated and professional-services firms, so those requirements shape our designs from the outset instead of being patched on after launch.
Why many solicitors' websites underperform
Practice areas are a list, not a page
A single services page with a bullet point for conveyancing, wills, family and employment gives Google nothing to rank and gives a worried client nothing to read. Each area people search for deserves its own page, written for the person who needs that help, with the questions they ask and the steps they will go through.
Transparency information is hidden
Price and service information pushed into a PDF behind a small footer link meets the letter of the rules at best. It also hides one of the things prospective clients most want to see. Presented well, on the relevant service page, it builds confidence and filters out enquiries that were never going to instruct.
Enquiries wait until Monday
Legal problems do not keep office hours, and plenty of enquiries arrive in the evening or at the weekend. When the only response is a contact form that nobody checks until the next working day, the person has often found another firm by then. Speed of response is a large part of who gets the instruction.
The site looks like every other firm
Scales of justice, a stock photograph of a handshake and the phrase 'personal service'. When every firm in town looks the same, clients choose on whoever replies first or appears top of the map. Real photographs of the people who do the work and a clear point of view are far more memorable.
What a NewGenTech law firm website includes
A page for each practice area
Separate, properly written pages for the work you want more of, structured around the client's situation: what the process involves, how long it usually takes, who will handle it and what to do first. These pages are what rank for searches like 'probate solicitor' plus a town name.
SRA transparency designed in
Price and service information for the services the rules cover, laid out as clear ranges with the factors that affect cost and what is and is not included. Complaints information, the route to the Legal Ombudsman and the SRA digital badge sit where they belong on every page, and new service pages are templated so nothing is missed.
The people who do the work
Profiles of the solicitors, legal executives and supervisors clients will actually deal with, with their experience and a genuine photograph. Clients instruct people rather than brands, and showing who will handle a matter answers one of the questions the transparency rules also ask firms to address.
Enquiry handling that does not wait
Short, matter-specific enquiry forms that ask what a fee earner needs to know, an instant and accurate acknowledgement at any hour, and a booking step for initial consultations. Every enquiry is captured with its details, so nothing depends on someone checking a shared inbox.
Built for local search
Fast pages, clean structure, structured data for the firm and its services, and location pages only for places you genuinely serve. We set up or tidy your Google Business Profile at the same time, because for most consumer legal work the map results bring as many enquiries as the website itself.
Connected to your case management
Enquiries and bookings can flow straight into the case or practice management system and CRM you already use, with the answers to the qualifying questions attached and a record of when each contact happened. That gives you a clean conflict-check starting point and lets you see which practice areas and which pages are producing instructions. Your team can update service pages and prices themselves, with an approval step so the COLP or a partner signs off changes before they go live. If you want enquiries handled out of hours as well, our AI receptionist can answer calls and web chat without giving legal advice.
SRA rules, confidentiality and data
Copy is written to describe services accurately without promising outcomes, and we follow the SRA's rules on publicity, including the requirements on price and service information, complaints and the digital badge. We keep a record of approved wording and leave final responsibility with your compliance officer, which is where the SRA places it. NewGenTech is a technology and marketing agency, not a law firm, and does not give legal advice.
Enquiry forms ask only for what is needed before a conflict check and warn people not to send confidential details until the firm has confirmed it can act. Data is collected under UK GDPR with a clear privacy notice, analytics only run after cookie consent, and contact details are stored in systems the firm controls.
Common questions
Do you only build websites for solicitors in England and Wales?
Our regulatory knowledge is strongest for SRA-regulated firms in England and Wales, and the transparency features are built around those rules. We also work with barristers' chambers, licensed conveyancers, legal executives and other professional-services firms, and we adapt the compliance content to whichever regulator applies to you.
Which of our services need price information on the website?
The SRA requires price and service information for specific services when you publish that you offer them, including residential conveyancing, uncontested probate, summary motoring offences, immigration excluding asylum, certain employment tribunal claims, debt recovery and business premises licensing. Complaints information and the digital badge apply to every regulated firm. Your compliance officer should confirm the detail for your firm.
Will publishing prices just attract people looking for the cheapest quote?
Some firms worry about that, but most people are looking for reassurance and a sense of what to expect. A clear range with an explanation of what affects it tends to filter out enquiries that would never instruct, and it builds trust with those that remain. We design price pages to explain value as well as cost.
Can you redesign our site without losing our Google rankings?
Yes. Before anything changes we map every page that currently receives search traffic or links and redirect each to its closest equivalent on the new site. Most ranking losses after a redesign come from deleted or renamed pages, not the design, and careful planning prevents them. We also fix technical problems holding the old site back.
How do you handle confidentiality in enquiry forms?
Forms ask only for what a fee earner needs to run a conflict check and understand the matter in outline, and they tell the person not to send confidential documents until the firm confirms it can act. Submissions go to systems the firm controls, with a clear privacy notice and sensible retention.
How much does a law firm website cost?
It depends on how many practice areas need their own pages, whether you want enquiry automation and case-management integration, and how much content we write. We quote after a short call. We design your homepage first, and you only commit to the full build if you are happy with it.
The NewGenTech guarantee
We design your homepage first.
You only pay if you love it.
Tell us about your firm and we will show you what your new site could look like, before a single invoice.
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